Why we publish this
Knowing who funds a publication helps you weigh what it says. Casino Chronik costs readers nothing because a number of the casinos it covers send it money. Below is how that works and what it changes on the site.
Where the money comes from
Many outbound casino links on our pages, and every link beginning casinochronik.com/go/, are tracked. Sign up through one and play, and the casino may credit us: sometimes a one-off fee per new depositing customer, sometimes a percentage of what the casino makes from that customer over the life of that account. None of this is added to your costs, and the bonus on offer is identical whichever way you arrive.
What the deals change
Straight answer: commercial agreements affect which casinos we list and the order they appear in. Our editors weigh them alongside each page's subject, the size of the offer in Canadian dollars and a brand's track record in Canada. A paying casino can sit above a non-paying one.
What money cannot change
No operator writes our copy or signs it off before it goes live. Heavy playthrough, tight cash-out caps, awkward banking and absent safety tools get reported regardless of who pays. Ratings we cannot back up are never invented, and when a casino makes its offer worse, the page says so. Every brand passes the six checks in How we rate before it is listed.
Brands that pay us nothing
Some casinos sit on Casino Chronik with no deal behind them, because a page would be incomplete without them or because readers ask about them, and they are reviewed against the same checklist. A deal is no shield either: a casino that stops taking Canadians, stalls withdrawals without reason or strips out its safety tools is dropped from our lists.
When deals shift
Commission rates and partner programs move over time, and operators end arrangements or start new ones. A casino may then climb or slip on a list, or its button may stop being tracked. The verdict of a review is not rewritten because the commercial terms behind it changed; we keep the editorial assessment and the business side as far apart as a small publication can.
Questions the desk asks itself
Before a list goes live, an editor asks whether a reader in Winnipeg or Halifax would choose the same top three if no commission existed, whether the bonus terms are spelled out without spin, and whether a casino with weak withdrawals has been pushed up only because it pays well. When the honest answer is uncomfortable, the list is reordered or a warning is added. Those questions are not a formal audit, and we do not claim they remove the conflict; they are simply how we try to keep it in view.
Spotting a tracked link
Buttons that send you to a casino say so, and our tracked links carry rel="sponsored", marking them as paid for search engines. Every page footer also carries a one-line reminder that the site earns commission.
Where commission goes
Westpillar Media Limited, publisher of Casino Chronik, receives all commission. Writers are not paid by the sign-up, and nobody on the desk earns more because readers join one particular brand.
Think before you join
Our being paid says nothing about whether a casino suits you. Make sure it takes players from your province, read the bonus terms in full and play only if you are 19+ (18+ in Alberta, Manitoba and Quebec) and can absorb the losses. When gambling starts to bite, the free services in our responsible gambling guide can help.
Ask us
Questions about how the site is financed are welcome at:
Westpillar Media Limited
Madison Building, Midtown, Queensway, Gibraltar GX11 1AA
Email: [email protected]